Since its launch, September 2011, Snapchat has shown tremendous growth. Snapchat now has more than 100 million daily active users and 7 billion videos that are viewed every day.

In the world of social media preserving a moment has become a priority, but Snapchat has found a way to fight the tide. In Snapchat, every moment is temporary. What is shared is rarely stored. It's about moments of connection.

Snapchat allows us to share funny and unique photos, videos, and messages (also known as “Snaps”) but only temporarily. Images and videos will last anywhere from one to ten seconds, and users can embellish each Snap with captions, images, and filters. After the Snap is viewed, the Snap will disappear.

The difference with other social media, when you interact with other people everyday, Snapchat APK Download imitates this behavior more closely than other social media.

Because of this, many well-known brands are turning to Snapchat as a way to connect with their audiences. Gatorade, for example, the famous American Isotonic drink brand, used a sponsored lens from Snapchat during the Super Bowl and generated over 100 million views.

So we've covered a little bit about Snapchat, but how does Snapchat work? Let's go over some of the main features to get to know Snapchat even more.

What is a Snap?

Snap is a word used to describe photos and videos that will eventually disappear - this is the app's main function. When you send a Snap to a friend, you can keep it there for one to ten seconds and then once the snap is viewed, the Snap will disappear.

A story is a collection of Snaps played one by one. Stories, unlike Snaps sent to individual friends, are viewed by anyone who follows you. Stories last up to 24 hours after being posted and people who follow your story can come back to watch as many times as they like.

tip: When you watch a story on Snapchat, you can reply to a specific photo or video by swiping up from the bottom of the screen.

Snapchat also has a Chat feature, to start a conversation by simply swiping right on their name from your Recent Snaps page. Like Snaps, chats disappear after you read them.